About Pickl Holdings, LC
Our Mission
Pickl Holdings, LC exists to build and scale businesses in
the sport of pickleball.
Our mission
Operate with high standards. Grow with intention. Position every brand under our umbrella for long-term strength, quality, value and culture.
We focus on:
• Product excellence
• Positive customer experience
• Strong partnerships
• Player-driven innovation
• Sustainable company growth
We hold ownership in HEX Pro Performance, 1ST211, Pickleball Facilities, Pickl Pickl LLC, CourtVision360 and additional brands in development. Each company supports the expanding pickleball community while strengthening the Pickl Holdings network.
We are a fast-growing and stable organization built on passion for the sport and a vision to elevate pickleball into the next major competitive and recreational industry in the United States.
Founder
Jason Fruhling is an avid pickleball player, a PPR registered Pro and a committed builder of businesses within the sport. He brings years of direct-to-consumer experience, brand development and operational leadership, driving Pickl Holdings toward becoming a nationally recognized leader in pickleball.